4 Content Marketing Trends for Business Owners In 2018
As we approach 2018, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our businesses.
All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?
Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:
1 . Incorporate Social Media Graphics
Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.
The popularity of visual content will only increase, so you must be prepared. Using Facebook and Instagram live is still a hot commodity so be sure to dive into that opportunity too!
The key here is engaging content! (Is this even a trend, or just good practice)
2. Build a Team
Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.
To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
